CRM can help reduce costs and increase profitability by organizing and automating business processes that nurture customer relationships and satisfaction across all interactions—marketing, sales, and customer service. CRM solutions can deliver return on investment (ROI) through marketing automation, customer service, and sales force automation.
Microsoft Dynamics CRM works with and is integrated to Microsoft Office. It has a common look and feel to all of the productivity tools that you use everyday. If you are familiar with Microsoft Outlook and Microsoft Internet Explorer or Microsoft Word or Excel than you are familiar with Microsoft CRM’s user friendly interface.