3:00 – 3:15 pm

Introduction – Keynote Speaker – Nelson Lopes of MSFT

Microsoft Dynamics CRM 2015 – Product Update and Roadmap

The latest release from Microsoft is a now a ‘User-Focused CRM’ where the user is the focus of the software application.   Find out how the new interface will make you more productive and allow organization to get the most out of their investments. Nelson will discuss what is possible and what’s on the roadmap in the future.

Nelson Lopes – CRM Product Manager

3:15 – 3:45 pm

What is Customer Relationship Management

It is a business strategy that puts the needs of your customer first. It consists of 3 Core modules that give you marketing tools to help organize your sales process and make sure your customer needs are always met. All intelligently linked in one system to keep everyone on your team on the same page

(SALES, MARKETING, SERVICE)

Jim Heaton –     President of Vox ISM

3:45 – 4:00 pm

Canadian Anti Spam Legislation (or CASL for short)

July 1st marks the beginning of the enforcement of the Canadian Anti-Spam Legislation (or CASL for short). Don’t get caught like Porter Airlines and pay big fines. This new law is going to fundamentally change how commercial electronic messages are sent within Canada and to anyone who attempts to market directly to Canadians.

We show you how to revise your communication practices and implement some rules around contacting your prospects.