The buyer’s journey: Crafting a new story with Dynamics 365 for Sales and Marketing - April 21- Webinar

When organizations originally implemented a CRM, sales management most often only focuses on sales productivity—visibility into the forecast, pipeline and activity tracking. While this is good, this ended up driving a sales management agenda that manages our sellers versus empowering them to deliver value to buyers.

From our buyer’s perspective, the focus on productivity and lack of understanding of their journey magnify the huge disconnect between the old sales process and the new buyer-centric journey. And because today’s buyers have unlimited resources in the palm of their hands, buyers are finding information on their own, and are ultimately further down their buying journey than ever.

In today’s webinar, we’ll discuss how Dynamics 365 CRM can assist you to optimize the steps in the customer journey:

  • Awareness
    • Accounts/Contacts for B2B/B2C Marketing scenarios
    • Campaigns
    • Lead Generation and Integrations:
    • LinkedIn
      • Forms
      • Extensions from App Source
  • Consideration
      • Nurture Marketing
      • Automate using Power Automate
      • Marketing List
      • Personal Assistant powered by AI
  • Purchase
      • Opportunities
      • Quotes integration with Microsoft Word, SharePoint, and Email
  • Retention
      • Cases for on-going service or after-care support


April 21
1:30 pm - 2:15 pm - ET EDT
Event Category:


WebEx Conference Line

This webinar will take place on the Cisco Webex platform. Once registered, we will send you the links required to join the Live Webinar.
Hope to see you at the webinar. For questions, reach out to, or call 705-466-7477.

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