Customer Relationship Management (CRM) solutions add value to almost every business. They enable you to track customer information and interactions in one central database that all of your employees have access to. This means that everyone from Customer Service, to Sales, Marketing and Accounting can all refer to one single view to gain accurate and reliable customer insight. The question is – are you using the software effectively and what could you do to improve and optimize its usage and adoption in your company.

Agenda:

• Integrate account data
• Enable collaboration
• Classify accounts
• Predict customer preferences, needs and behaviour
• Establish KPI’s and dashboards to measure the effectiveness