Introduction

Welcome and context-setting for modern marketing in the digital era.

A snapshot of how marketing has evolved with digital advancements.

The Digital Age Consumer

Profiling the modern consumer: behaviors, preferences, and expectations.

The significance of digital touchpoints in influencing buying decisions.

Emerging Marketing Trends

The rise of content marketing and its importance in storytelling.

Data analytics and AI-driven marketing decisions.

The resurgence of email marketing with personalization and automation.