Say goodbye to basic email marketing tools. In this session, we’ll explore how Microsoft’s advanced Marketing module—powered by Dynamics 365 Customer Insights—can replace Mailchimp and take your customer engagement to the next level. Learn how to deliver personalized, intelligent content across multiple channels, not just email, and guide your prospects more effectively along the sales journey using automated logic and real-time data.

What We’ll Cover:

· Why Microsoft Marketing is a powerful upgrade from Mailchimp

· Introduction to Customer Insights and real-time audience segmentation

· How to use logic-based workflows to trigger personalized content

· Multi-channel delivery: going beyond email (e.g., SMS, social, push notifications)

· Mapping and responding to the customer journey in real-time

· Examples of dynamic content delivery based on prospect behavior

· Building automation that adapts as your customer progresses

· Integration with sales and customer service teams for a seamless experience