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  1. Introduction
    • The evolution from traditional sales methods to the digital revolution
  2. Defining Sales 2.0
    • What is Sales 2.0 and how does it differ from traditional sales?
    • Key components and tools under the Sales 2.0 umbrella
  3. The Digital Consumer
    • Understanding today’s tech-savvy buyer
    • Changing expectations and behaviors in the digital era
  4. Technological Drivers of Sales 2.0
    • CRM systems, AI, and predictive analytics
    • The role of social media and online communities in shaping modern sales
    • Mobile and cloud technologies empowering sales teams
  5. Strategy Overhaul: Embracing the Digital Approach
    • Integrating digital tools into the sales process
    • Importance of data-driven decision-making
    • Cultivating a digital mindset among sales teams
  6. Benefits of Adopting Sales 2.0
    • Improved customer insights and personalization
    • Efficient lead generation and faster conversion rates
    • Enhanced team collaboration and remote selling capabilities
  7. Challenges & Solutions
    • Addressing common obstacles faced during the transition to Sales 2.0
    • Proven strategies to overcome resistance, build skills, and optimize digital tools

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