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CRM allows you to develop a customer-centric approach for your business. It gives you the ability to create a complete view of each customer, from initial contact to post-sales and customer service. It also gives you cross-organizational insights into your customers and automates your processes to drive a consistent customer service experience and boost your productivity and sales opportunities. Implementing a CRM system will give you a competitive advantage by:
- Improving coordination of your sales and marketing efforts
- Reducing the cost of sales
- Increasing revenue per customer
- Providing superior customer service
Trending Now Mobile CRM will become a must-have in 2016. Sales reps will rely on mobile CRM to keep connected and in touch with prospects and their sales manager. Real-time data will keep reps in the know about everything from their sales performance to open service tickets to breaking news about the prospect they’re about to visit. Integration will be increasingly important in 2016. Your CRM will have to be able to seamlessly integrate with your ecommerce platform, your marketing automation software, your analytics software, and your accounting system such as Dynamics NAV. https://www.youtube.com/watch?v=vCe_XqUScWg&list=PLRvH_Jgj96NmQV-q6hQcFcci0HXeSAM0i