Thanks to the small real-estate on smart phones, symbols are now common parts of the digital lexicon. Their value in internet marketing is that they can succinctly communicate pre-convinced ideas, beliefs and connections without words . A Twitter symbol can instantly state to the user
‘ I can ‘
- find out more information
- get help
- read reviews
- see what others might have to say about the product and or service
In my latest experiment I have attempted to convey the value proposition of the Vox 2014 Vertical Accelerator. Here were some of my design thoughts
- the colours and tiles were my attempt at re-branding the old Microsoft symbol with the new windows 8 tiles. Hopefully it is clear upon first glance that we are a Microsoft Shop and sell Microsoft products. I also imitated the old font (Helvetia bold)
- I tried to match the colours of the industry icons to what they are in real life. As I didn’t think a green hamburger or a purple forklift would have the same impact
- I added symbols that would help to convey our offerings without words (ie. business intelligence cube, local onsite training, etc)
- Lastly I embedded the lower section of our website, essentially our references and call to action
Piktochart is the website I’m using to create these Infographic pages. I think we’ll start to see more of this once they figure out how to automatically scale the vector images to any device size.
Thanks
Mike Fontaine
April 20 2014