Industries, customers, and markets change. Even where and how we work is changing rapidly. As are, no doubt, your business strategies, goals, objectives, services, and products. The ability to quickly diversify, scale, and change your business models is a competitive advantage in any market.
Understanding your customers’ opinions, attitudes, and emotional connections to your brand are called brand sentiment. This leading indicator can help inform how you’re doing in terms of your customer experience, product quality, price competitiveness, and loyalty.
Download the e-book “Essential Key Performance Indicators for Small and Mid-Size Business” and see how easily and accurately you can measure business outcomes from brand sentiment.
