Today we are launching our integrated ‘let’s get social’ marketing campaign.

Bright Blue Wave is helping us launch this campaign


Internet Marketing

On-line marketing, also called internet marketing is the process of using the web and internet connected services to promote your business and website. There are a number of disciplines within online marketing. Some of these include social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, online advertising and mobile advertising.

In the discipline of Internet marketing there are 6 channels to reach out to prospects and customers.

  • Search engine optimization
  • Social Media marketing
  • Referral marketing
  • Content marketing
  • Native advertising

Social Media is 1 channel of 6 in an integrated marketing campaign.

Social Media Channels


There are several channels used within social media. The most relevant for business to business commerce is the use of LinkedIn, & YouTube. Each of these is designed to drive traffic to your website or blog and encourage the prospect to contact you and secondly to have a better corporate image in the market place.

The market research firm (Aberdeen) indicates that 57% of companies make buying decisions before they make first contact with your sales reps, and so it is imperative to have a strong on-line presence with a clear message.

To attend a free training webinar on Social Media, Microsoft CRM, and professional marketing, please register at our website www.voxism.com

Jim Heaton   jheaton@voxism.com

April 14th, 2014