We at VOX ISM want to take a moment to pause and celebrate our latest LinkedIn Milestone! Our CEO Jim Heaton has recently reached 22,000 Connections on LinkedIn!

So now what?

Now that VOX ISM has achieved this milestone, what will come of it? VOX ISM will continue to follow its past trend of continuous growth through our adept use of LinkedIn Marketing However, many wonder why LinkedIn?

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose; LinkedIn.

Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there. LinkedIn has around 310 million MAU, compared to 330 million on Twitter, 2.7 billion on Facebook or the 1 billion on Instagram.

But the audience is one of the most lucrative ones.

Facebook, Twitter and the rest are crowded and noisy. And while there was a time that it was definitely a lot quieter on LinkedIn, LinkedIn right now is starting to become busier as well.

BUT, unlike Facebook where most people still go to connect with their friends or watch funny video’s, LinkedIn is a destination for people to connect with likeminded people in their industry and to learn about their industry.

Why LinkedIn should be an important part of your marketing strategy

LinkedIn is a place for learning, for growing yourself and your business, people come to LinkedIn not to be directly sold too, so if you want to be successful, you should create a solid (content) marketing strategy.

Content marketing, as you might know, is about solving the same problems that your product or service solves only through the media you create and promote

It’s not about blatantly pushing your business, spamming and trying to hard sell; it’s about helping others.

Surveyed B2B marketers said that LinkedIn is responsible for 80% of their social media leads, though so if you want to be successful on LinkedIn, it requires a little bit of a different approach than on other platforms to get the results that you want.

But when used appropriately, LinkedIn is an effective marketing tool that can take your business to the next level.