In 2017, Gartner announced that CRM had become the world’s largest software market. In 2018, it has continued to grow into a necessary investment for companies at any stage. CRM Magazine recently named the category winners in the CRM market. It was no surprise that Microsoft’s name came up numerous times. Microsoft Dynamics CRM won in both Enterprise CRM Suite and Small-Business CRM suite categories historically won by different platforms. They were also recognized as leaders in the Midmarket CRM Suite, Sales Force Automation, Sales Force Performance Management, and Business Intelligence categories.
Back in 2016, Microsoft purchased LinkedIn for $26.2 billion dollars. The reason for the purchase was to create an ecosystem for users that made it easy to transfer LinkedIn connections to CRM leads automatically. LinkedIn has since been integrated directly in Microsoft Dynamics CRM making it one of the most powerful tools in lead management. LinkedIn along with the evolution of Microsoft AI that has been weaved throughout their software makes Microsoft an attractive software.
If you’d like to see Microsoft Dynamics CRM for yourself, feel free to attend one of our free events here.
Blog Post by Jeff Vandenberg – Sales Team Member
Jeff Vandenberg graduated with a B.Comm from Seneca College with a major in Enterprise Resource Planning (ERP).
Jeff currently works as part of the Conversion Team for Vox ISM to help bring customers to a solution that fits their needs. Jeff’s years of experience in the service industry can provide value to companies that are looking for ways to constantly improve.