Microsoft Dynamics Marketing aims to make the marketer’s life a whole lot easier – and perhaps win a few over from Salesforce.

“We see our role as the unifier of IT and business,” said Kirill Tatarinov, Executive Vice-President of Microsoft Business Solutions, and that was certainly reflected in Microsoft Dynamics CRM spring release with two new modules. An important addition, Microsoft addresses functional gaps previously managed by third-party software with Social Listening (offered at a fraction of the price of other social listening services) and Dynamics Marketing.

Dynamics Marketing provides marketers the ability to effectively and easily manage marketing campaigns, improve brand consistency and message, and deliver superior customer experience. But don’t take our word for it. Listen to how the PGA TOUR used Microsoft Dynamics Marketing to organize their creative, media and trafficking activities, and improve communications and reporting to their sponsors.